As potential franchisors investigate the consultants competing to provide franchising services, an occasional client has posed this question: "Why should I pay your fee when others say they can do the same thing for half the price?"
If the “others” are offering boilerplate forms and documents based upon a recycled template, and are doing little more than simply renaming the parties, then they probably believe they are telling the truth. However, while they may be doing the same number of things - they could not possibly be doing the same quality of work as Franchise Growth Partners.
Our clients are provided a thoroughly-customized Franchise Disclosure Document (“FDD”) after many hours in which we have discussed various alternative methods for every phase of your unique company operations. Depending on the business, we may recommend to you a marketing plan ranging from the selling of individual franchises - to the offering of area development agreements. Your business may even be the kind that could operate well through a network of “subfranchisors” that purchase large territories and develop those areas under your "master" rules and procedures.
FGP will devote significant time with you to discuss all aspects of training and business operations. Then, we carefully craft the wording of every section of your FDD so that it will accurately describe your franchise offer, and will simultaneously let each prospect know that you are offering a professionally designed business system; that you are competent to assist them in every step of their progress; and that you are a serious franchisor.
The Franchise Agreement also deserves devotion of that same kind of careful effort. The agreement we create for you will not be mistaken for a form-driven, boilerplate document. It will accurately describe your system and the obligations of both parties, specifically matched to your business; and will also contain many important provisions that we have learned over the years will help protect you from litigation.
Operating Manuals are generally cookie-cutter mixtures of prefabricated rules and regulations, a rewrite of the franchise agreement, and a select sprinkling of overused forms. If you want one of those, we will buy you one. However, we prefer to provide you an exact initial outline of the procedures and processes involved in the training and operation of your franchised business, broken down into areas of operation, with carefully tailored forms. It is likely that you will begin marketing for the sale of your first franchise with a loosely assembled structure of what will be in your final document. There will be many changes and additions during our months with you based upon knowledge obtained from the establishment of your original franchisee. This manual will be a "work in progress" for some time, but it will end up as a valuable and professional resource for future operations.
It isn't just the documents from FGP that will be of professional and quality workmanship. Our entire consulting program is tailored to the uniqueness of each individual business. You will be given lessons and advice learned from decades of experience. But we do not believe that all businesses are the same, or can charge the same franchise fee, nor the same royalty. We hope to become your "strategic partner" and to mold our experience into your operations in a way that you will be comfortable in learning, and successful in implementation.
